Privacy Policy

Last updated: January 2026

Introduction

This Privacy Policy explains how Laconika LTD (Company Registration No. 16642065), operating the website formelya.com (“we”, “us”, or “our”), collects, uses, stores, and protects your personal data when you visit or make a purchase on our website (“Site”).

We take privacy seriously. Not формально, а по-настоящему. We comply with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the Data Protection Act 2018.

By using the Site, you agree to the practices described in this Privacy Policy. If something here feels unacceptable to you, the safest option is not to use the Site.

Information We Collect

We collect only what is necessary to operate the Site, process orders, and meet legal obligations.

1. Personal Information
When you place an order, contact us, or interact with the Site, we may collect:

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment-related information (processed securely by our payment providers, not stored by us)

2. Technical & Usage Data
Automatically collected data may include:

  • IP address

  • Browser type and version

  • Device and operating system

  • Pages visited and time spent on the Site

  • Referring URLs

This data helps us understand how the Site is used and where it can be improved.

3. Cookies and Similar Technologies
We use cookies and comparable technologies to ensure proper Site functionality, analyze performance, and enhance user experience. More details are provided in the Cookies section below.

How We Use Your Information

Your data is used strictly for legitimate business purposes, including:

  • Processing and fulfilling orders

  • Handling payments and preventing fraud

  • Providing customer support and responding to inquiries

  • Managing user accounts (where applicable)

  • Improving the Site’s usability and performance

  • Sending service-related emails (order confirmations, updates, support replies)

  • Sending marketing communications only if you have explicitly opted in

  • Meeting legal, tax, and regulatory requirements

We do not use your data for purposes that would reasonably surprise you.

Legal Basis for Processing (GDPR)

Under GDPR, we process personal data based on one or more of the following legal grounds:

  • Performance of a contract (e.g. processing an order)

  • Legal obligations (accounting, taxation, fraud prevention)

  • Legitimate interests (improving our services, ensuring Site security)

  • Your consent (marketing communications, non-essential cookies)

You may withdraw consent at any time.

Cookies

Cookies are small text files stored on your device.

We use them to:

  • Keep the Site working correctly

  • Remember preferences

  • Analyze traffic and performance

  • Improve content relevance

Essential cookies are required for the Site to function and cannot be disabled.
Non-essential cookies are used only with your consent.

You can manage cookie settings through:

  • Our cookie consent banner

  • Your browser settings

Payments & Stripe

Payments on formelya.com are processed securely by Stripe, a PCI-DSS compliant payment provider operating in the UK and EU.

We do not store full payment card details on our servers. Payment data is handled directly by Stripe in accordance with their privacy and security standards.

Stripe may act as an independent data controller for certain payment-related processing. We recommend reviewing Stripe’s Privacy Policy for full details.

Sharing Your Information

We do not sell or rent your personal data.

Your information may be shared only with:

  • Trusted service providers (payment processors, hosting providers, analytics tools, shipping partners)

  • Legal or regulatory authorities when required by law

  • Successor entities in the event of a merger, acquisition, or sale of assets

All third parties are contractually obligated to protect your data and use it only for agreed purposes.

Data Storage & Security

We retain personal data only for as long as necessary:

  • To fulfill contractual obligations

  • To meet legal and accounting requirements

We apply appropriate technical and organizational safeguards, including:

  • Secure servers

  • Encryption where applicable

  • Access controls

That said, no system is perfect. While we do our best, absolute security cannot be guaranteed.

International Data Transfers

If you are located outside the UK or EEA, your data may be transferred to countries with different data protection laws.

Where such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs), in compliance with UK and EU GDPR requirements.

Your Rights

Under GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict processing

  • Data portability

  • Object to certain processing, including marketing

To exercise your rights, contact us at support@formelya.com.
We respond within 30 days, as required by law.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local EU supervisory authority.

Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices. Once you leave our Site, their rules apply.

Children’s Privacy

The Site is not intended for individuals under 16 years of age.
We do not knowingly collect data from children. If such data is identified, it will be deleted promptly.

Changes to This Privacy Policy

We may update this Privacy Policy when needed — legal changes, operational changes, or common sense.

Updates will be published on this page with a revised “Last updated” date. Continued use of the Site means acceptance of the updated policy.

Contact Information

If you have questions about this Privacy Policy or how we handle personal data:

Laconika LTD
Office Location: 128 City Road, London, United Kingdom, EC1V 2NX
Email: support@formelya.com
Phone: +44 7488 848 816
Website: https://formelya.com